As much as Martha Stewart or Oprah—and perhaps more than any musician—Jay-Z has turned himself into a lifestyle. You can wake up to the local radio station playing his newest hit, spritz yourself with his latest cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, watch baseball star Robinson Cano smack a couple of hits in an afternoon game, and grab dinner at The Spotted Pig. On the way to Jay-Z’s 40/40 Club for a D’Uss cognac nightcap, sign up for streaming service Tidal and hear his latest collaboration with Beyonc. He’ll profit at every turn of your day.